Under this program, Land 'N' Sea's sales force will offer marine dealers their choice of a complete website package or a website enhancement module that can be easily added to their existing site. Both options will be created by the iboats.com technology team and once created, the sites require no programming by the dealer and can be updated.
"We are very pleased that we can provide a full range of Internet solutions to all of our dealers," said William Slansky, Land 'N' Sea president and chief executive officer (CEO). "We're confident that iboats' customized marine website solutions are effective dealer marketing programs, and they can significantly help all of our dealers enhance their businesses."
In a move designed to increase support for the dealers who are participating the online BoatingStore® program, Land 'N' Sea has combined its online BoatingStore® with iboats' Internet marketing tools.
As to how these Land 'N' Sea/iboats dealer sites will be sold, Slansky said, "We are launching a promotion to inform our dealers throughout the country. In January we began the training of our nationwide team of Sales Representatives on this exciting combined website and BoatingStore® program. As our sales force meets with dealers over the coming months, they will explain the many benefits of participation in this program. Information about this program can also be found on Landnsea.net."
"We are thrilled to work with Land 'N' Sea to help their dealers benefit more from the Internet," said Bruno Vassel III, iboats.com president and CEO. "In addition, this relationship will be very supportive of our on-going efforts in working with both local and regional marine trade associations, such as the Marine Industries Association of Florida."
Land 'N' Sea Distributing, Inc., headquartered in Pompano Beach, Florida, is a distributor of wholesale marine parts and accessories with 12 locations throughout North America.
iboats, inc, located in Salt Lake City, Utah, is a privately-held company devoted to building the sales and profits of marine dealers.